VegEase: Revolutionizing Farm-Fresh Consumption

Egreen Farms Pvt. Ltd was incorporated in July, 2018. It assumed business under its brand VegEase. With a vision to combine freshness, convenience, and sustainability, VegEase is reshaping the market for farm-fresh produce in India through its exclusive app based platform delivering Fresh Fruits and Vegetables directly to consumers without storing.

VegEase has a sustainable and scalable model with AI-driven demand management and efficient supply chain ensure high-quality, fresh produce delivered promptly. VegEase understood the increasing interest in high quality fresh fruits and vegetables that could be sold directly to the customers. So, VegEase was started with a goal of providing fresh vegetables & fruits to every household easily without using middlemen. The idea behind VegEase was simple, yet powerful: to ensure that every household has easy access to fresh produce.

VegEase is presently operating with 16 dark stores, 1 warehouse and 1 procurement center in Delhi NCR and an army of over 200 dedicated members.

VegEase addresses significant challenges in India’s traditional markets, such as lack of transparency, inefficient distribution, inconsistent quality, unfair pricing, and limited product variety. By offering a solution that ensures quality assurance, supply chain efficiency, eco-friendly procurement, and advanced technology integration, VegEase is poised to transform how consumers purchase fresh produce.

VegEase is also in the process of doing backward integration with farmers and farmland with the help of home grown inhouse technology team. From procurement to delivery – total TAT is less than 15 hours.

For us, customer experience and a qualitative addition to the stressful life of today is most significant. We are committed fully to giving consumers a value-added proposition that ensures quality and efficiency. We are delighted to cater to people in Delhi/NCR and are looking forward to empowering consumers across the length and breadth of the country

The following factors give VegEase a competitive edge over other players in this segment:

• In-House Technology Development: Seamless user experience through AI-driven demand management and advanced inventory tracking.

• Continuous Innovation: Agile adaptation to market trends and consumer needs.
• Data-Driven Marketing: Personalized engagement and loyalty incentives.
• Efficient and Sustainable Supply Chain: Direct sourcing from farmers, minimizing waste and costs.
• Backward Integration: Cultivating crops at own farm (Leased) resulting in higher margins and better quality of products.
• Competitive Prices: The prices of the products are 20% to 70% cheaper than nearest competitors giving the company flexibility to increase margins as and when chosen.
• Professionally Managed: Professionally managed company ably guided by highly experienced and innovative Promotors.

Discover how VegEase has achieved operational profitability in the fruits and vegetables segment. Read the full story here: VegEase – turns profitable in the Fruits and Vegetables segment.